A recent study conducted by Peter Frost, a Canadian anthropologist, was published this week under the aegis of St Andrews University in Fife in the academic journal, Evolution and Human Behaviour.
What he basically says is that women with blond hair appeared by accident following a mutation and won cavemen's hearts and survived better than the brunette when there was a shortage of male. He concluded that the lighter shades of blond hair evolved as a response to food shortages in areas where women could not collect food for themselves and were reliant on the male hunters.
Another study published last year by researchers at City University in London found that modern men responded more positively to pictures of brunettes and redheaded women than to their blonde counterparts. Experts are now saying that as relations between men and women have evolved, men may have become “more attracted by brains, represented in their psyche by brunettes, than the more physical charms of blond hair”.
Are we really talking about science here?